Person wearing a t-shirt with a 'Lion of Judah' text in front.

African Roots. Rasta Soul. Ethiopian Pride.

BOLD FASHION INSPIRED BY AFRICA’S HERITAGE AND THE UNCOLONIZED SPIRIT OF ETHIOPIA.
MADE TO UPLIFT, UNIFY AND REPRESENT.
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Unbowed. Unconquered. Unshaken.✊🏾 Wear it proud!

Unbowed Spirit!
"Until the philosophy which holds one race superior and another inferior is finally and permanently discredited and abandoned"
The Conquering Lion of the Tribe of Judah, His Imperial Majesty Haile Selassie I, Elect of God, King of Kings of Ethiopia
"እንዲሁም የዘር ልዩነትን በሚመለከት ረገድ፡ አንዱ ዘር ከሌላው ዘር ይበልጣል፣ ይሻላል፣ የሚለው እምነት ዋጋ እንዲያጣ ሆኖ ካልተወገደ"
ሞዓ አንበሳ ዘእምነገደ ይሁዳ ቀዳማዊ ኃይለ ሥላሴ ሥዩመ እግዝሐብሔር ንጉሠ ነገሥት ዘኢትዮጵያ
Address to the United Nations, 1963
Haile Selassie I in a formal military uniform with medals saluting on a white background

Roots Choice

Our Best Sellers embody Rasta spirit, Ethiopia’s uncolonized strength, and Africa’s proud heritage.
Our community's top picks in Rasta, African & Ethiopian styles.

This collection brings together our most popular designs:

Shop our top-rated picks and wear your identity with pride.

Shop Best Sellers

She Fought. We Still Rise.

Led Armies. Defied Colonizers. Empowered Ethiopia.

Celebrate the fearless strength of Empress Taytu Betul (እቴጌ ጣይቱ ብጡል) strategist, queen, and commander in the historic Battle of Adwa. As the mastermind behind Ethiopia's victory, she rallied troops, led from the front, and showed the world what it means to be unbowed.

This collection honors the Taytus of today; bold, conscious women who rise, resist, and represent.

Explore empowering apparel inspired by Ethiopia's undefeated queens and Africa's fearless daughters.

Explore Women's Collection

Roots Collection

What We Stand For

Bold fashion. Rooted in Africa. Unbowed in spirit.

Inspired by Ethiopia’s uncolonized legacy and the soul of Rastafari. Bukulu creates bold apparel to uplift, unify and represent.

Discover Our Story

Frequently asked questions

What is Bukulu?

Bukulu is a Black-owned fashion brand offering culturally inspired lifestyle products. Our designs are deeply rooted in African heritage, the Rasta lifestyle, and influenced by Ethiopian art, particularly Amharic calligraphy. We celebrate global Black identity and self-expression through fashion that honors the legacy of His Imperial Majesty Haile Selassie I. Bukulu exists to serve those who live with cultural pride—especially Rastas, people connected to Africa as the promised land, and those standing strong in their roots and the spirit of the Black Lives Matter movement.

How long does shipping take?

Orders are delivered in 5–10 business days.

How are your products made?

All our products are made to order. This means we start production once your order is placed—ensuring mindful, waste-free manufacturing. This model allows us to deliver quality pieces while reducing excess inventory and environmental impact.

Are your products suitable for Rastafarians?

Absolutely. Many of our designs pay homage to His Majesty and the principles of the Rastafarian faith. If you’re looking for fashion that reflects Rasta roots, Pan-African pride, or Ethiopian heritage, our store is built for you.


Roar Africa! Power Awakened. Legacy Unshaken.